About Us

Interests turn into hobbies. Hobbies turn into passion. Passion turns into a way of life. That is the story of American Embroidery.  In March 2019, owners Angela and Roshan Shamdasani, turned their love of embroidery into a full service local embroidery shop in Fayetteville, NC. July of 2020 they expanded online with the sale of Institute of Heraldry approved military name tapes. Whether you need one name tape or are buying for a whole battalion, American Embroidery has the ability to service all of your embroidery needs.